Esperance is a stunning coastal town located 800km south west of Perth, with a residential population of around 14 500 people. The town has a thriving community, with exciting options for those looking to invest, visit or make a permanent move.


Aboriginal people have been in the Esperance area for over 20 000 years, and the Aboriginal name of the area is “Kepa Kurl”, which means “the place where the waters lay down like a boomerang”.


In 1792, French explorers landed in Esperance and the eventual townsite settled in the 1860s was named after a French ship, the Espérance, French for ‘hope’.




The Esperance region is known for its significant coastal assets and has a mixed economy of agriculture, mining, tourism and fishing. The local port provides infrastructure for the whole region as the entry and exit point for north to south transport. Predominant exports are iron ore, nickle concentrate and grain commodities. Tourism based on natural attractions is an important and growing industry in the region.

Esperance’s gross regional product is approximately $1.118 billion (REMPLAN data 2018). The main contributing sectors are:

  • 18% agriculture, forestry, fishing

  • 12% transport, postal & warehousing

  • 11% construction


Opportunities have been earmarked for aquaculture potential (both open ocean and land-based), developable industrial land, and capacity at the Esperance Port to handle a range of products.

The unemployment rate in Esperance remains lower than the WA average and Esperance continues to benefit from a recent wave of investment in new infrastructure and services. Esperance offers a unique opportunity to investors. It is well serviced by both natural assets and key infrastructure, including; 

  • The deepest Port in the Southern Hemisphere

  • A transport and logistics hub

  • A gas pipeline that runs from the Pilbara through to Esperance

  • Standard rail gauge to bring product to the port

  • An airport

  • Large retail segment

  • Large agriculture producing region

  • Natural beauty providing for lifestyle choice and tourism opportunities

  • Access to the Southern Ocean

More information on the Esperance region can be found by visiting the Goldfields-Esperance Development Commission’s economic and community profiles.

Esperance port
Esperance cafe business