Website Planning Workshop with Kim Maslin

This workshop is run through Business Local, a free service funded by the Small Business Development Corporation offering advisory support and workshops to small businesses located throughout Western Australia. For more information or to book a one-on-one appointment with a Business Advisor, visit the Esperance Chamber of Commerce and Industry website.

Website Planning - Part 1

This is the first in a two-part Website Planning series.

A website is the cornerstone of a business’ online presence. They can help build credibility, drive foot traffic, and convert sales.

However, deciding where to begin when developing a website for your business can be overwhelming.

The purpose of this workshop is to equip business owners with the most up-to-date and relevant knowledge, so they can make the best decisions for their new website.

Topics covered include:

• Identifying the purpose and primary audience of your      website
• Different types of website platforms
• Overview of domain names, web hosting and website      security, policies
• The options for website development (DIY vs. hiring a      professional) – what to consider
• Developing a site map
• Considerations for your website copy, navigation menus,      images

This workshop is suitable for business owners who don’t have a website but know they need one.

Website Planning - Part 2

This is the second in a two-part Website Planning series.

The purpose of this workshop is to equip business owners with relevant information and skills, so they can improve the performance of their website.

Topics covered include:

• Managing SEO (Search Engine Optimisation)
• Identifying suitable keywords
• Writing for the web
• Image and video considerations
• Monitoring website performance

This workshop is suitable for business owners who don’t have a website but know they need one, as well as business owners who have a website but would like to improve its rankings on Google search.

If you intend to attend both sessions, registration is essential for each session.